ABOUT THE PROJECT
Over 30,000 email newsletters sent to different segments. E-mail marketing is still a popular method to acquire clients, build customers relationships and generate news sales leads.
It was demonstrated that more than 60% of clients have made a purchase as a result of a marketing message, while just 20% via Facebook.
With regards to mailshot, I prefer using a good mix with images and text content. Images used for email marketing bust be eye-catching, clear and immediate.
I designed and managed the email campaigns directed to students and B2B clients of the Malta Institute of Management, and job seekers registered for career opportunities.